Marketing is a big challenge for small businesses, mostly at introduction stage when they have no developed customer base or community around them. In the old days, the traditional marketing method was used to share message about new business. But, today this method is costly and ineffective, particularly for startup businesses.
In an ideal world, with limited budget and time it is important to allot your time to the activities, which give you big return. And, this is only possible by taking advantage of Inbound Marketing.
It is superb! It is effective! It is cost efficient! It delivers on its promises!
Inbound Marketing will help you bring the attention of the customers, generate leads, convert them into customers and keep them engaged with no huge investment.
So, if you need help driving more traffic, leads, customers and want to try actionable strategies that really work well to grow your business, then here are some helpful information to guide you.
Small Business Digital Marketing Challenge
While digital marketing becomes a basic need for any kind of businesses, it can be a challenging task for small businesses and startups to implement. Fortunately, there are so many digital marketing methods, which can help tackle challenges and be competitive in digital marketing.
The method we like most here and we highly recommend is to use an inbound marketing approach that switches the prominence from the marketer to the customer. At its core, it is about drawing more prospects to your business rather than going out to find those prospects. If you run a small business and feel like you cannot go on with all the new marketing opportunities, don’t be frustrated. Read on to learn more about inbound marketing and how you can route around it.
About Inbound Marketing
Inbound marketing is the best practice to turn qualified prospects into paying customers and keeps them coming back for more through various channels such as social media, community-building content, opt-in email, search engine optimization, blogging, and many others. Fundamentally, prospects try to find you rather than you trying to track them down.
And with such effective way, your business can efficiently attract, engage with, delight your customer and put them on your brand. You need to interact on the networks where your ideal prospects spend most of their time. It is more powerful and inexpensive than traditional outbound marketing strategies. Eventually, it is about delivering something valuable to your targeted audience.
How Inbound Marketing Works?
With a holistic inbound marketing approach, you can generate valuable content and promote it through various marketing channels that keep you ahead of, or in line with your competition. In this way, you can get possible return with a little investment. This approach is important to small businesses as they usually have fewer resources. If your new business is targeting small communities, you might have to persist on inbound marketing which will help you capitalize on your time and capital investments.
How to Start This Today?
Consider following instructions for starting your journey with an inbound marketing plan:Start with market assessment. An inbound strategy is about to generate new leads and turn them into loyal and happy customers. Therefore, you need to keep your customers in mind, research your target market and know the interests and needs of your likely customers.
Develop premium content strategy. The quality content often provides real value to the readers that they carry on to the next stage of the inbound marketing cycle. Effective content plan delivers everything that your potential customers want to know about your products and servicesand gain their trust by leaving them happy and satisfied.
Need to have great website or optimize it. Once you have a piece of quality content and share it on your website, you can then go for the next phase of developing or optimizing fast, clean, mobile ready, SEO and social media friendly website which is for on-site SEO and lead generations.
Use social media channels. Focus on your audience-building efforts on major social media platforms like Facebook, Twitter, LinkedIn and Google+.
Maintain blogging frequency. Blogging is the most effective inbound marketing phase. By keeping your blog updated, you can keep the readers visiting your website for interesting content, which will help you get more traffic from search engines.
Create emails and follow up emails. Email is a means to develop a relationship between organizations and your customers, deliver value to recipients and keep your business in the mind of your audience. So you have to include email address and follow up emails in your blogs or website.
Optimize landing pages. To successfully convert website visitors into leads, you should have a specific landing page that persuades people to convert.
There are so many ways to implement inbound marketing strategy in order to bring your startup or small business ahead. We trust our above-described phases will truly work for your business. So why not try it yourself. Moreover, if you think it is not an easy task to do, we recommend you to hire a reliable digital marketing agency, which will help you to grow your business with inbound marketing.