It’s the same old story for people who start new businesses with limited funds and want to do the big marketing. This is because marketing is the bottom line and the only source to attract customers towards your brand. All time traditional methods of advertising such as radio, newspapers and television might go over budget and might create a big hole in your pocket. In addition to this it is also possible that they might not work according to your favor as expected.
As the business is new, any wrong decision gives a considerable impact. So it becomes important to find other methods or resources for saving money on marketing and still spreading the message with the same impact and better result in the target audience.
I faced the same hindrances when I started, but gradually with time and experience came across several ways of small business marketing which can enhance your business.
1. Find an Associate and convert small to big
Working alone is mostly difficult and working in association is always helpful. You can co-operate with other brands and organise big events, shows and contests in order to attract a big pool of audience compare to small and standalone events and shows. By this way, all the businesses which involved to the particular event can be able to have a big database of customer information and also big amount of social media followers.
2. Promote customer referrals.
A reference always works as far as they are from a genuine source. Therefore, encourage your customers to refer their friends and families to your products or services. There are companies who grew considerably because of their powerful referral programs and Uber is one of the examples. For accelerate your referral program you can introduce kind of discount campaign or any notable benefits to your customer. Today’s supermarkets are an ideal example for it.
3. Free marketing through social media
We all have experienced the benefits of being socialising , so why not apply it to your own business through the technology? Social media provides a wide range of low cost and cost-free tools for advertising your brand such as Facebook, Twitter, YouTube, etc. A wide range of individuals and companies have hosted Reddit AMAs, from low budgeted moviemakers, to employees of large business houses and founders of start-up companies.
4. Use online marketing tools.
Use your surfing skills to find many of free or low cost marketing tools over the World Wide Web that help companies save money and time pertaining to marketing efforts. Survey Monkey and Mail Chimp are some sites that provide free online survey, questionnaire tools for market survey with response analysis. Mail Chimp offers free email marketing service for sending emails using templates, subscriber management and tracking email results.
Small Business Marketing can be a hefty task and costly process, but using these tips might save you loads of money and time, based on how efficiently you use them. There are many more free and inexpensive tools available today than ever before – you can use them and enhance your business.