No wonder that social media marketing is continually growing. Hence, more and more people tends to understand the power of Social Media in expanding their business online.
Listen, your potential clients and audience already use Social Media. So, if you want to get in touch with them, you need to be where they are. It might be overwhelming. You may find it quick tough to define exactly what it is you are really looking for.
A social media's brightest mind wrote this great line: "Good marketing makes the company look smart. Great marketing makes the customer feel smart."
Well, to give you a hand, we are here with heaps of great social media marketing tips for real businesses from real marketers. In today's post, you’ll learn to drive more and more audience towards your business. Let's take glimpse:
(An internationally-acclaimed speaker, blogger, college educator, and corporate social media marketing)
"Grow Your Audience Actively with Twitter"
Great quote said by Matt Goulart, “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.'' It's inspirational. For your online business success, the good content plays big role. That doesn’t only catch the attention of your audience, but also keep giving them something to come back for.
In an ever changing world, consistency is means to build your customer base, so your reliable content fuels effective marketing and set your ordinary business apart from the extraordinary. Hence, you need to be active. Of course, share your great content to get involved where the customer is. And, because of all the above you need to follow these three effective tactics to build an audience on Twitter, best platform for social media marketing.
Using such platform, you have to find a relevant people to follow, and then mine into their lists. Hence, you would get an idea of interested people to follow them who will hopefully follow you back.
Using apps like Twellow, Schaefer got great result. Such kind of app let you to search and follow more targeted followers of all category, industry and interest that you are looking for. It works like the yellow pages for Twitter.
Moreover, the advanced Twitter search prompts helps you to tailor the basic search functionality right on the Twitter screen. It is the most powerful tool for marketing insight ever build.
Try above tactics in your marketing, and I'm sure you will reach the right group that gives you more value and results in a rapid and effective way.
(A president of Maximize Your Social, Co-Founder of the Social Tools Summit and social media strategy consultant)
"Evaluate Popular Content to Improve Posts"
Thanks to content search and analytics tools that make it very simple to evaluate most popular content already available on all the main social networks. BuzzSumo is one of them. It is most favorite for Neal Schaffer.
Using this tool, you can create, optimize and promote your content in easy way. Actually, the tool search for content that has been widely shared on various social networks.
When it comes to build content marketing or SEO strategy, just enter your targeted keyword in search engine and you can see a list of the top content that generates most social shares.
Secondly, BuzzSumo also lets you to curate your content by social media. It's essential to create original content and be an effective content marketer. Most interestingly, you can also filter content by type and by date.
Eventually, with BuzzSumo, you can create high-powered content offense you’ve always dreamed of and publish it where it has a greater chance of spreading across social network like wildfire.
(Founder of Socially Sorted, social media strategist and visual marketing specialist )
"Use Visual Content Effectively with Links"
Particularly, you notice visuals are always more effective than the thousand valuable content. And the world's most successful brands enhance their popularity through stunning visual content strategy. As per Donna, using this way you can connect your audience and offer them instantly recognizable content and propel them to your business.
You can also link a short video from your YouTube Account or Instagram profile link to increase shares and generate more visits to your blog or other landing content. This not only help you to create a series of more valuable content, but also reduce the cost and time in hiring a designer. It’s a must-follow tactic for anyone who’s ready to put their visual content strategy into action.
John Lee Dumas
(Founder and host of Entrepreneur On Fire show)
"Create Valuable and Consistent Content"
Only content marketers know the important of being consistent. When it comes to content marketing, the consistency is precious to build reader loyalty and engage your audience. And that will eventually drive more and more your traffic and increase social media shares.
But, you need the right platform to go in right way and keep your content appropriate, interesting and valuable for your audience. That's why John choose Edgar - a social media scheduling tool, which lets users to generate your own content categories and keep track of social media updates for Twitter, Facebook and LinkedIn. Here you can set update as a particular ‘category’ of content. As well, you can schedule repeat posts and upload custom images for your social media platforms whenever you want.
This tool helped John to save his most of time, get the image of my social media marketing strategy and leave me on top in delivering valuable content to Fire Nation. So, you can try it as key part of your social media strategy.
(Author of The Art of Social Media, speaker, a social media strategist, marketing expert)
"Use Hashtags Strategically"
Nowadays, Hashtags are hottest everywhere whether it is Twitter, Instagram, Pinterest, and now on Facebook. Don’t misuse it in marketing if you don’t know its value. But, if it is used strategically, it can be a powerful tool for engaging online audiences and enhancing your brand value.
Creating easy to spell and easy to remember hashtag is valuable method to generate a lot of interest in a short time. Listen, if you are going to use it for your promotion, confirm that your hastage isn’t already being used for something else. When you have a catchy, branded hashtag, Peg recommends to follow it by using websites like SocialMention or SproutSocial; and use TwiPho for searching images on a hashtag.
(Founder and CEO of Arment Dietrich, Lead blogger at Spin Sucks)
"Start Using Pinterest for Your Brand"
If you still think Pinterest is the great platform for the businesses to present their product related to fashion, sports and foods. Gini also believed that, but one of her clients proved her wrong. She realized that when a business who offered software as services used Pinterest to pin their blog posts or pinned infographics of blog posts and created boards regarding to brand personas, representing five different segments, and got to work. And surprisingly, Pinterest became an ideal social network choice for them in just one month.
Just like others, engaging more and more people was the main goal of the software company. In 4 months, about 35 Pinterest users have directly come to take a free trial. Most amazingly, 10 of them have become customers. This forth month test of blogging on Pinterest has resulted with approximately $50,000 revenue. It's really interesting for you guys who want to build brand rapidly.
(Co-founder of Kids Activities Blog, Blogger and Author of 101 Kids Activities Book)
"Become a Resource on Facebook"
When you take a glance on Holly Homer's success on Facebook, you will discover the important tactics that you can use to grow your customer base properly on the big social platform - Facebook.
Whereas many bloggers are escaping from Facebook due to its constantly changing algorithm, Holly Homer is climbing to epic heights. In just 18 months, her Quirky Momma Facebook page got 1.3 million likes. Honestly, it is really appreciated.
She shared handful strategies that recommend to build a page for your customers where you can deliver posts that educate, motivate, entertain and inform to reach more of your Facebook audience. Starting with this one.
(Social media expert, Founder of Top Dog Social Media author of the #1 international bestseller- The LinkedIn Code and entrepreneur)
"Generate Quality Leads with LinkedIn Publisher"
Blog posting has already done this for you, but when you use the convenient content publishing platform on LinkedIn - called Publisher, you can expand the reach of your business as well as develop your credibility as an expert in your industry.
Along with, all your connections and followers will receive automatic notification at each time you post a new article. It might be possible that your post will be pull into the LinkedIn Pulse for sharing to its members with posts suggestions.
With LinkedIn’s publishing platform, you can give your post a professional touch that address the needs and pain points of your audience. But, just keep in mind never share anything that is spammy or self-promotional. Your one wrong step can close the sale. Thus, add valuable content that your network will share with your ideal prospects to stay top of their mind.
(Author of Built-In Social, host of This Old New Business podcast, marketing speaker, trainer, and coach)
"Align Your Specific Objectives with Specific Social Media Channel"
As the social media growth continues, it's time to find focus on respective channel that is heavily populated with your loyal customers and inhabit it like no other. Jeff Korhan suggests you to choose right social channel.
When you have a particular choice, it make things easier and clear what you and your team should be sharing. And you can start to extend a broadcasting mindset for developing a strategically integrated approach for your business. As you know, if you are clear, you can easily increase your influence and build authority.
(Marketing Technologist, Professional Speaker, Founder of Razor Social)
"Engaging Wide Audience with Social Ads"
There are a lot of great social tools available where you can get the most from your efforts. Ian loves retargeting ads where he follow his website visitors on Facebook or Twitter, and promote them to take further action. The social platforms essentially records your visitors on a list which is known as a custom audience and that draw you to start retargeting visitors with Social ads for your product and services.
At this point, your audience don’t see all of your communication, but this good marketing tactics give you great opportunities to be found in social streams. By retargeting the prospective customers on social, you can create a platform where a customer can go the distance and convert. So it’s crucial that you start retargeting on Social Media.
And finally, it's important to actually figure out who your prospects are to build lasting engagement. As you have glimpsed in this post, there are masses of opportunities for converting more traffic into sales.
Now it is your turn! Break such unbounded cycle of writing and posting new updates, and spend your valued time on social interacting with your audience directly in real time. Above expert's social media marketing tips might empower you to focus on what really works in this Social Media Marketing World.