Source: SME Website Statistics. February 27 2014. Rareform New Media.
For any kind of company that has an online presence, a website is the most important tool for successful lead generation. Yet, many businesses remain clueless about this essential aspect of digital marketing, resulting in poor online returns and a business that is not optimized for the highest possible efficiency. Here are some tips which will help provide lead generation website design inspiration for your website by using the following ideas for site design:
1. Designing An Attention Grabbing Logo
Your logo is the first thing that customers think of when a mental image of your company presents itself. It is important that the logo be dynamic, interesting and gives some idea of the kind of brand you wish to create for your company. Pay attention to every aspect of the logo, from the basic design, to the color scheme, which can increase brand recognition by 80%, and any extra flourishes you might want to add in order to give it a distinctive appearance and a strong, individualistic identity. In a sea of competing brands and companies, your logo must stand out in the minds of the customers.
2. Creating a Compelling Tagline
Trying to sum up your entire business in a handful of words is a tricky business, and should be given due attention to in the design phase. Picking the right tagline will help set your business apart from all the other vendors who provide a similar service. Try to keep your tagline as short as possible, since most customers will only give it a fleeting glance, and during that time it needs to make an impression on their minds and create a favorable opinion about your brand and assist in providing lead generation website design inspiration.
3. CTAs are Important
A Call To Action (CTA) is an important part of the website that offers visitors a chance to become active participants and boosts click through rates by more than 150%. The more compelling your CTA is, the more chances there are of turning visitors into customers. A good CTA is one which helps put the focus on the site and the service it offers, provides a measure of how successful your site is at audience engagement, directs the user towards becoming a part of a dialogue with your company, and improves the site's conversion rate. A CTA should contain full and detailed information on the various methods of contacting your company.
4. Adding Contact Information
This might seem like an extension of the previous point, but it's actually a separate issue that a surprising number of sites do not pay attention to. 44% of visitors would leave a site if there is no contact information. If you hope to get business through the site, it is not enough that you simply provide information about what you do and how well you do it. You also need to provide a place where the visitor can contact you for any personal queries they might have or if they desire to avail of your services. Thus, for lead generation website design inspiration, make it a point to add your contact information to the site where it is clearly visible to the visitor, and not shoved into a corner.
5. Making Navigation Easy
An easy to use navigation menu facilitates the visitor's journey through your site, while a menu which proves difficult to control and direct results in frustration and the visitor quickly exiting from the site. All your products, services, contact information and other data present on the site must be immediately available, otherwise the very reason for creating the site in the first place is defeated.
6. Breadcrumb Navigation
A good site contains multiple pages of useful information for the visitor to go through. But having multiple pages makes the process of sifting through the site a long and tiresome process. Using the breadcrumb navigation technique allows for a quicker and more efficient process of providing lead generation website design inspiration for moving from one page to another. It can also act as an effective visual aid to help navigate through the site pages.
One of the great things about the internet is that it is a multi-media platform. You should make use of this fact and present interesting visuals to visitors, since 65% of the population is made up of visual learners. Avoid placing walls of text with no breaks on the site's pages, and choose the pictures you wish to put up with care. With people's attention spans growing shorter, it is becoming more difficult to hold their interest, and one way to do so on a site is by using compelling images to help make whatever point the text is trying to make.
8. Provide Several Step Forms
Getting visitors to divulge their personal information on a site is a tricky business, and your site needs to be designed in a such a manner that it is geared towards making the process as smooth and non-threatening as possible. For this, you will need to give careful thought to how much information to ask for on every page. Break up the form over several webpages. Start with the general basics on the first page that the client wouldn't mind parting with before moving onto the more personal information. Provide disclaimers and assurances that convince the client that your site is trustworthy and that the information they provide will not be misused in any way.
9. Providing Testimonials
88% of customers believe an online review is as good as a personal recommendation. Before a client does business with you, he will need to be convinced that your site is trustworthy, and that your brand is worth investing in. To build trust, provide testimonials from previous clients on your site. Make the testimonials as detailed as possible without making them boring. Provide pictures and video statements where possible. If you possess certifications in your field, post them online as well, and also any professional site affiliations you might have. The aim is to produce lead generation website design inspiration and convince the client that yours is a legitimate business.
10. Managing Power Words
First of all, what are power words? They are not spells or incantations, but simply words that have been scientifically proven to have a strong effect on the human mind. You need to become familiar with power words and how they are used in order to create a positive impact on visitors. Words and phrases such as 'Best Offer', 'Discount Sales', 'Guarantee' and 'Final Days of the Offer' have proven to develop a desire on the part of the customer to engage in business. Pepper your sites with such words and phrases, but take care to make sure the inclusion of such words make sense and is within context of the text on a page.
11. Craft a Meaningful Video
A good video blog is more difficult to develop than text or pictures, because many technical aspects also need to be kept in mind along with the content itself. Thus, make sure you employ a team of professionals to make the vlog who know what they are doing. The content should be in harmony with your brand image and the impression you wish to convey to your client and visitors. Make sure the video is well lighted, with clear audio, and subtitles if you wish to reach out to a global audience and provide lead generation website design inspiration.
12. Choosing Appropriate Headlines
80% of visitors only read the headline on a page. As people's attention spans are getting shorter everyday, most internet surfers prefer to skim over a page instead of paying attention to the details. As such, the headline of the webpage needs to be such that it neatly sums up the point you wish to make. Keep the headline short but informative. Use words that create the maximum impact and intrigue the visitor enough to make him want to read the whole article. If you are talking about the product or service you provide, try to sum up their main points within the headline.
13. Include Your Team in the Introductions
Give credit to the entire team that has worked hard on your company, and mention them in the introductions page of the website. This creates a positive impression on the part of the audience, and helps them see the people behind the scenes instead of viewing your company as a faceless entity from an impersonal distance, helping promote lead generation website design inspiration. Add pictures, social media accounts, and encourage the visitors to get in touch with the team members about their personal queries.
14. Provide Meaningful Content
There is a lot of content on the internet, and most of it is not worth even reading once. Visitors are always looking for quality content to spend their time on, and have no patience with bad grammar, poor sentence structure, unnecessary filler and repeated or uninformative pages that serve no purpose.
Thus, avoid adding unnecessary pages to the website to give it more volume. Fewer pages which contain information that is actually useful would create a far better impression on visitors. Make sure the content promotes your business and brand image, and informs about various parts of your business.
Presentation is also important. Break up the content with pictures and videos. Use different fonts and backgrounds to differentiate between different sections of the text, which helps encourage lead generation website design inspiration. Use bold and italics for the parts of the text that you wish the visitor to pay special attention to.
Another way to make your site more cohesive and easy to navigate is by using internal and external links on the webpages. This helps make the transition between different pages of interest easier for the visitor, and also provides citation and references for parts of the text that need it.
Remember that list posts receive 74% more links than other content styles. Another important advantage of providing quality external links is that it helps improve your site's ranking on search engines. The search companies evaluate your site based on the number of useful links to sites of proven quality, and the more such sites you link to, the better your ranking and visibility on search engine pages.
16. Providing Social Media Buttons
91% of brands employ two or more social media platforms. Today, social media is more powerful than ever in terms of providing lead generation website design inspiration, and decides how popular a site is, and its presence on the digital public's consciousness. Your website needs to provide visitors with the ability to like, share, retweet, comment or otherwise signal their presence on social media platforms. The more times your site's address is shared on Facebook, Twitter or similar sites, the better it is for your visibility, and the practice makes for powerful, free publicity.
17. Making an About Us Page
The About Us page is the second most visited page after the home page of a website. Try to craft a narrative that places your company and your brand in a positive light. Attempt to highlight positive aspects of the company, from the struggle and hard work it took to set it up, to your commitment to providing quality service and fair play. The aim is to make the brand grounded and relateable, and to give the company the appearance of a warm family unit rather than a cold, faceless corporation.
18. Newsletter Signup
The main aim with the website is to create a connection with potential clients, provide lead generation website design inspiration. For this to happen, one of the most important tools at your disposal is the email list you manage to add to. Encourage visitors to sign up for your site's newsletter. Many companies make the mistake of demanding that the user signup without providing a real reason why. Don't make this mistake, but instead, explain briefly what the benefits of signing up are for the visitor, and how it will help add value to their experience on your site.
All these tricks and techniques can be used to optimize your website to reflect the best possible version of your business for the benefit of the customers and for providing lead generation website design inspiration in an effective manner. Paying attention to such practices can help you improve your sales to a great extent, while ignoring theses practices will only lead to your business languishing among a host of similar poorly designed sites.