The benefits of lead generation are apparent to any online marketer. This is because very few web visitors usually make a purchase on their first visit. It’s your job to identify potential customers (the leads), show them your products, and then convince them to buy. In short, without lead generation, you won’t be making many sales. In some cases, you may not make any sales at all.
Unfortunately, a majority of small business still struggle with the essentials of lead generation. Many waste their resources of ineffective strategies that only get them a handful of leads each month, most of them non-sales ready. Then, there are those that don’t even know where to begin.
If you belong in any of the two camps, you need to take a course in lead generation. Below, we round up six of the best lead generation training courses you can find at the moment.
Where else to start if not Unbounce? As you might have found out, landing pages will be a key feature in your lead generation campaign. With the right landing pages, you can win lead after lead without much effort. Poorly thought landing pages, on the other hand, quickly turn off visitors, leading to poor lead capture rates.
Unbounce is a 7-day email course that will teach you everything you need to know about landing pages, advise you on the best tools and techniques needed to create outstanding landing pages, and even hold your hand as you design your first few forms.
- Learn to create highly effective forms
- Understand and appreciate user experience (UX) when designing you forms
- Learn about mystical (Stop and Go) words that can influence user activity
- Get basic copywriting training to help you create content that converts
- Learn the importance of confirmation pages and how to create great ones
- Testing is a must. Get 10 quick tips on how to test productively
- Get seven free course-specific templates to help you get started with your campaign.
Unlike Unbounce which only deals with landing pages, Udemy covers every step of the lead generation process, highlighting some of the best methods and tools (both free and paid) that you can use to fast track your campaign. You will also learn how to reach your target market quickly and cost-effectively.
But the best thing about this course is that all the methods and tools you’ll be introduced to are practical. In fact, the founders boldly claim that you should be able to generate 80 leads within just four days of using the methods. The course is recommended for any small business looking to expand their lead generation and online sales.
• Learn to create leads for any business
• Learn to use social media to generate unlimited leads
• Learn how to brand and market your business on networking sites
• Learn how to use marketing automation to increase online lead generation and sales
• Demystify the myths behind lead generation and sales
$50 for lifetime membership
The Alison course on sales prospecting and lead generation provides a plethora of information on strategies, methods, and tools you can use to prepare your lead generation goals, identify leads and prospects, and approach potential customers.
You’ll learn the various steps sales people follow each time they make a sale, including prospecting – a vital element in the selling process where you search for new customers and follow them through with targeted messages and promotions until you turn them into sales. You’ll also learn about direct marketing, database management, and cold calling as strategies for lead identification.
- Learn about the seven steps of the selling process
- Understand the role of prospecting in sales
- Learn about the different tools you can use to prospect
- Find out the different ways to make contact with prospects
- Learn how to make a strong first impression
- Learn about lead qualification and resources to conduct prospect search
- Discover how to align sales needs with marketing opportunities
Lead generation and cold calling usually go hand in hand which is why we thought it wise to include one course dedicated to cold calling. This course is all about equipping you with the skills needed to make a great first impression when using cold calling to make an appointment or seek permission to send emails to a prospect.
It’s a hands-on course which includes practice calling sessions and is designed specifically for B2B lead generation, telesales, new business development, inside sales, and field sales professionals. Lessons are delivered in a variety of ways including MP3 recordings, video guides, and podcasts to name just a few.
- Learn how you can generate more sales and appointments everyday through cold calling
- Gain the telephone selling skills you need to close more deals
- Learn the various telephone techniques that can help you reach the people that matter
- Learn how to develop structured plans to help you fast track your sales conversions
- Take your cold calling and selling skills from ordinary to extraordinary
Delivered in video instructions by marketing consultant Dina Shapiro, this course will help you master the essentials of creating a solid lead generation pipeline that can benefit your business for many years.
At the most basic, you’ll learn the essence of creating a lead generation pipeline to support your business. You’ll also learn how to evaluate and set your business goals and Key Performance Indexes (KPIs), as well as how to create great content to win over your audiences. With that covered, you’ll then be taught how to leverage landing pages, keywords, and social media to convert your prospects into leads, and even how to stage your products and promotions right to convert those leads to customers.
• Learn how to set lead generation goals
• Gain skills needed to create and publish engaging content
• Find out what it takes to create compelling offers and CTAs
• Understand how to optimize your landing pages
• Learn how to develop sales databases
• Make your buying process clear and easy to understand
• Learn about social monitoring
• Understand basic performance analysis and measurement
Free trial, then $34.99 per month
Finally, the Demand Generation Certification from Online Marketing Institute is one of the most rigorous lead generation course you’ll find out there. The course sets off by introducing marketers to the basics of lead generation and helping them define their objectives. Then, you’ll be taken though high-level tools and technologies you can use to capture more leads. Among others, you’ll learn about automation tools, content creation and publishing, creating structured sales processes, and driving awareness and interest to your brand and products.
It is an excellent course for both beginner marketers and experienced professionals looking to broaden their skill set. Those who successfully complete the program get a certificate.
- Learn about the importance of lead generation
- Learn about “perfect customer” profiles and how to build one
- Get to create content that draw visitors and leads alike
- Start creating CTAs that actually convert
- Learn the importance of email marketing
- Find out how to smartly segment your email list for maximum ROI
- Learn how to build automated lead-nurturing programs
- Learn about marketing analytics and the different measurement tools
- Align sales with marketing for greater efficiency and increased ROI
All the six are highly sought-after courses that have helped many marketers get a steady stream of leads and convert those leads into customers. Start taking one today and watch as your fortunes change!