Social media - a giant space with a mass of people. There are abundant opportunities offered for businesses to directly interact with audience and build brand awareness effectively. Here, being proactive, listening, and engaging are core parts of any business marketing strategy.
It might be overwhelming for some businesses, just because of tight budget. But, it isn’t. With great tactics, you can create solid social marketing strategy and increase your social engagement for your business. In this article, you will discover 11 best ways will help you in your next steps toward getting more and more audience to talk to you on social media.
1. Start the Conversation
Each and every great and long-term relationship needs someone to start the conversation effectively. So, when it comes to starting a social engagement campaign, you have to build groups or join a relevant group of your industry on giant social networks like Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. Your main reasons to join relevant groups or a relevant group is to provide useful and informative advice or to start related discussions that can generate interest toward your brand.
There are also numerous free monitoring tools available that monitor what the audience is saying on your social networks, where your brand or products and services are drawing people’s attention, where your website is being shared, and what kind of response surrounds the conversations about your company and products. Such tools include Talkwalker, Google Alerts, Brand24, Social Mention, Topsy and others. By this way, you can drive your company toward being a leader in your industry.
2. Host Q&A Sessions
Whenever you conduct Q&A sessions on your social platforms, the doors are automatically opened for the direct line of communication between your company and your customers. This is a great way to provide information to consumers, who have some interest in your brand but are unfamiliar with it. By providing answers on Q&A sessions, you can straightforwardly connect with your audience, build your reputation, and generate more leads in your relevant market. [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting of the pull quote text box].
With Google hangouts and Twitter chats or even a simple Facebook post that asks your audience what they want to know about your company or product, you can make your way easy to give your audience an opportunity to ask.
no matter what your business is about, you can host this session and establish a forum to inform the public about new products, services, and promotions. This way will help you to connect with your audience on a deeper level and improve your social engagement.
3. Create Interactive Content
Creating and sharing a piece of relevant content as a Facebook post, Instagram photo or YouTube video, can be a significant moment for your business. The time when you post, your potential or existing customers instantly become more tend to reach out to you. As per AOL/Nielsen study, about 27 million pieces of content are shared on a daily basis. For this reason, you have to post user-friendly content to stand out from the clutter and to further your social engagement.
4. Create Visual Impression
In the era of the visual web, your social contents are much more likely to be engaged with if they have images and videos attached. Whether it is remove your a relevant infographic or chart, product pictures, a behind the scenes shot, old photos of team members or previous brand logos, industry event photos, do-it-yourself step video, personal updates from the owner, you can add in social content and spur engagement.
5. Conduct Social Media Contests and Promotions
You might be familiar with the power of contests and giveaways. The thing about this way is that it enhances engagement on various social platforms because people like getting a prize of recognition. Once you offer discounts or gift packs for filling out an entry form, liking your page or sharing their favorite story about your brand, retweeting, your post spread like fire through their social networks. Whereas your fans be a part of the contests and giveaways, they are likely to engage and get their friends to join in.
6. Ask Questions Inventively
This is the fantastic way to easily take things up a notch. People usually spend at least 20 seconds on a website; so you have to use it and turn it into engagement opportunity for your business. On your blog, Facebook page or other social platforms, ask them what they like, ask for their opinion regarding your services or products, ask them to provide advice, content ideas, what they would like to see from your brand or even just ask a general question like “What are plans for the weekend?”
Asking the appropriate questions can increase the number of likes and comments; your quick response to their comments can be a key to generate a two-way dialogue with your fans and followers.
7. Be Attentive
A matter that most of businesses have with social media engagement is to respond in time to answer questions. If you want to invest the time in engaging with your audience, you should need to be active and your goal is to grab as much as attention to your brand, with a positive interaction. Your quick and timely response make your customers feel like they are talking to a real human being. It's an effective way to engage consumers.
8. Use #Hashtags
As hashtags become a trend across a variety of social platforms, using it you can boost your social media engagement. With hashtags, you can make your content easy to search and more visible among followers and also non-followers. Remember, your hashtags should be remarkable, unique, and relevant to your campaign. And don’t use more than 2 hashtags per post and do research for your hashtag before using it.
9. Share Your Stories
People would like a good story. And this could be another great way to increase more engagement. Whether your story is in text, image, video or any other form, it has an emotive appeal. It gives your audience a reason to stop scrolling down and really engage.
By giving a glance into your daily activities, you can build trust and make your audience feel like they become familiar with you. Moreover, you can take advantage of this relationship at the time of selling.
10. Disclose Customer Reviews & Testimonials
It's also great way to strengthen the relationship between your company and your customers. You just need to post and share customer review or testimonial on your social network page or profile. It does not only provide social proof, but also ensure your customers that their feedback are concerned and most valuable. When you share reviews, more customers will step forward to let know their own experiences with your company.
11. Stay Consistent
Through the power of consistency, you can get significant advantage in improving your social engagement. Frequently posting content that your audience loves, keeping a consistent voice and connecting with your audience regular basis can help you to be successful. If you don’t do that, then you can lose attention from your followers and even lose followers. Whether you want to engage them, you have to maintain your presence by posting consistently.
Now Start to Boost Engagement on Social Media!
Everyone may be on social media; but it's not only about reaching to customers, it's about creating interaction with them. Hope all the above ways help you to engage your audience and get them talking. Doing social media engagement in the right way is a matter of effort. So, make it a focus of your social marketing strategy, and you can see how it can impact on your business marketing strategy.