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Unknown and useful Facebook statistics for Marketer

Written by Yogi | Sep 12, 2016 6:57:00 AM

Facebook Demographics

  • Among the internet users, 72% people are using Facebook.
  • Among all Facebook users 66% are Men.
  • Among all Facebook users 77% are Women
  • Among all Facebook users 70 % are White, Non-Hispanic
  • Among all Facebook users 67 % black, Non-Hispanic
  • Among all Facebook users 75% Hispanic
  • Among all Facebook users 82% are between age 18-29
  • Among all Facebook users 79% are between age 30-49
  • Among all Facebook users 64% are between age 50-64
  • Among all Facebook users 48 are over 65
  • Among all Facebook users 71% are in high school grad or less
  • Among all Facebook users 72% are some college
  • Among all Facebook users 72 % are over college level
  • Among all Facebook users 73 % are earning $30000 per year
  • Among all Facebook users 72 % are earning between $30000-49999 per year
  • Among all Facebook users 66% are earning between $50000-74,999 per year
  • Among all Facebook users 78% are earning more than $75,000 per year
  • Among all Facebook users 74% are Urban people
  • Among all Facebook users 72% are Suburban
  • Among all Facebook users 67% are Rural people.

Facebook User Stats

  • Facebook has over 1.71 billion users all around the globe.
  • There has a 12 percent hike in number of likes on the website to 45 billion.
  • There has been a 17 percent hike of users logging onto Facebook daily. The figures rose to 1.13 billion users.
  • According to Facebook there has been a huge hike on users accessing through mobile networks. The numbers were a whopping 1.53 billion users.
  • Facebook users in Europe was close to 307 million users.
  • The number of Facebook video posted by per person increased by 75% globally in 2015.

  • Age group 25-34 was the most common age bracket of most users.

  • Close to five new profiles are created every second on Facebook.

  • Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).

  • Traffic on Facebook is highest from 1pm to 3pm.

  • Engagement level of users is highest on Thursday and Friday.

  • Close to 16 million new businesses have created profiles in last one year.

  • 50 percent of Facebook users check their messages as soon as they wake up.

  • Time spent on average ranges from 20 to 22 min per user per month.

  • At 1.49 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined.

Sources

  • Facebook
  • Emarketer
  • Bit.ly.blog
  • The Social skinny 
  • Info docket
  • Search engine journal 
  • CNBC
  • Social media today

Other important social media statistics you should know:
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