Written by Yogi | Oct 3, 2016 5:04:14 AM
Users Demographics and Other Facts & Figures
- Available in 25 languages.
- 400 million active users by 2015 December.
- 80 million photos shared every day by 2016.
- 2.5 billion likes every day by 2016.
- Female users – 51% by 2015 December.
- Male users – 49% by 2015 December.
- Age Groups by 2015 December.
- 18 to 29 years – 53%
- 30 to 49 years – 25%
- 50 to 64 years – 11%
- 65 + - 6%
Users by income
- Less than $30,000 per year – 26%
- $30,000 to $49,999 per year – 27%
- $50,000 to $74,999 per year – 30%
- $75,000 + per year – 26%
- 75% of users come from outside the United States by 2015 December.
- 49% of users check Instagram daily. 73% users at least once a week by 2015 December. It is quite interesting that 50% of facebook users check their messages as soon as they wake up.
Top 5 Countries by Users by 2015 December.
- USA
- Russia
- Brazil
- Turkey
- UK
Top 5 brands by 2015.
- National Geographic – 47.8 thousands
- Nike – 42.9 thousands
- Victoria’s Secret – 36.8 thousands
- FC Barcelona – 31.8 thousands
- Real Madrid FC – 29.4 thousands
- 5,000,000 monthly active Australian Users by July 2016
Instagram users in Australia by states
- NSW – 27%
- VIC – 23%
- QLD – 27%
- SA – 27%
- WA – 28%
- TAS – 11%
- NT – 16%
- ACT – 20%
Instagram using in business use in Australia in year 2015
- Small – 11%
- Medium – 13%
- Large – 11%
- New York city and Time square were the most tagged post on Instagram in United States
- Sydney Opera got the highest tags in Australia
- 30% of Australian engage more on Instagram than Face book, The shift has mostly happened in year 2016
- B2C marketers comprise 60 percent of Instagram business profiles compared to 40 percent for B2B
Other important social media stats you should know: