People say that social media is hard and it gets harder to acquire people's consideration and engagement. It can be a daunting task but it is not impossible. If you are serious about integrating social mediainto your online marketing strategy, then you can try and make the process as effortless and effective as possible. But, for that you have to be proactive and organized in the vibrant digital world. This is one of the most important concerns that marketers have and they need to focus on dedicating a small amount of time to draft and maintain their own social calendar.
Social media calendar allows you to lay out quality social post ahead of time, have a better control on all efforts, remove the hassle of sharing and save you big in the long run. That means you can plan your post in advance and always be ready to share quality content online. It makes you reach beyond your page, generates possible traffic back to you and grows your presence on social platforms without sacrificing time spent somewhere else.
Let’s have a look at some helpful tips to begin!
Take your time and give your best efforts to build social media calendar. Because it will give you out much better if you think about posting the content. And, add links to your content that are based on specific topics and not just your webpage. You must post links on a regular basis that be obliged to extend and interspersed with other social posts. The more links to your post, the higher ranking you will get. You can build such kind of links either by publishing related content across other websites or by encouraging other, unaffiliated websites to link to the brand's content.
And if you do not have anything to post, then you may share some inspiring quotes, comment on recent events or re-tweet interesting posts.
Your content is fundamental to your online marketing strategy. However, it may take some time to write a quality blog post. And that is where you can miss out some great opportunities to drive more traffic than the initial share. From a practical standpoint, if you are posting a blog it should be shared a couple of times to reach your new audience Remember that your calendar should also consider old posts. In this case, you have a way to start recycling them in your calendar.
A number of people are following us on social platforms, so when we repost six months’ old post from our blog, new followers will notice it for the first time and get value out of it. In this way, you may find double or even triple the amount of engagements.
To build strong engagement, you need to have direct connections, real and virtual interactions. This does not come from the posting links along or sending an exclusive email. It is initiated by face-to-face and oral interchanges that give respect, build trust and genuine interest. Keep in mind that your interactions should be natural and effective.
Then, you have to be ready to dedicate some time and give your efforts in your calendar for interactive time on your social platforms. Research for hashtags and keywords, talk to your customers, and re-post content is vital to remain reliable and maximize your results.
Text is not enough to keep your audience engaged in this digital era. If you want to have an edge over others, you have to create more appealing visual contents. Photos, videos, visual quotes, infographics, animated images can be your most powerful tools to communicate effortlessly with your audience. And therefore, you should plan at least one weekly visual update on your Facebook page and on Twitter stream.
When crafting your social calendar, you have the benefit of being able to set your schedule for monitoring audiences’ responses on your content. When you focus on the latest industry topics and development, it will be easier to have a proper understanding of your customers and plan something effective to meet their needs.
The effective way to flesh out your social media calendar is to decide post frequency that will depend on different things such as your company, your targeted audience, the planned strategy, and the most used social network platforms. Therefore, always keep your audience as your priority and highlight the most important posts at optimal times across right platforms.
As your posting schedule becomes more complex, consider a weekly or daily calendar in place of a monthly calendar that will improve your posting approach and you will be able to see best results.
Just plan your strategy and give yourself time to work out on all the above things with your team, so that you can create and maintain your social media calendar with a minimal investment of time. Hope, this blog has been helpful to keep your social network profiles interactive with your customers and make your social efforts a little more feasible.