It's 2016. It's time to grab new opportunity, learn new lessons and meet new prospects. Well, as a business owner, you have to be prepared to refresh best tactics, especially when looking to increase your local reach.No matter what the size of your business is, the local marketing strategy plays a vital role in generating buzz and interest in the area around your business. To be successful with your local marketing, there is no need to have a huge budget. But, your hard work and clear, well-thought out strategy can keep your small business flourishing.
Every business venture is complicated, so you have to be smart to discover the right tactics in your business and plan effective local marketing strategy. As you plan for 2016, simplify your local marketing strategy instead of looking for here and there.
Here are 7 important tactics that help you to build a better local marketing strategy for your business on a shoestring budget.
1. Focus on Social Media Interaction
In this interactive economy, social media is primary channel to mobilize customer engagement. Actually, customers are merely engaged with any business when they feel acknowledged and that is possible with the use of social media. The key advantage with the social media is that business can target huge number of audience with free of cost and free access.
For marketers, it is important to discover where their audience spends most of their time, so you can rely on such platform to enhance your awareness and generate new leads. But for that you need to place valuable content that your audience want to see; and update social media pages on a regular basis. Because, unsound and outdated content create poor impression of your business or lead to a very high possibility of losing valuable customers.
This tactic helps you to drive local business and increase interaction with global audiences.
2. Plan for Mobile-Friendly Website Designs
Do you know how many times a single person check his/her phone in a day? The answer is one hundred times. It might be shocking, but it can be your another mean to improve your 2016 strategy.
And therefore, you have to consider creating mobile-friendly versions of the website. It does not only draw desktop traffic and mobile customers, but keep them coming back to your tricked-out mobile-friendly website. So, if you want to stay abreast of technology and a competitor in the online global market and succeed in business, having a mobile-friendly website is the means to go.
3. Do Not Provide Too Much Information
Basically, the information is right for marketing, but excessive information makes a negative impression. And clutter decision making, decrease your customer base and damage your reputation. So, always use single call-to-action in ads, related information with extensions to carry on like maps, phone numbers etc.
If users can't understand information about your product or a service, they may not order it and as service provider you can lose your valuable customers. Consequently, you must be very careful about what you online, whether on blogs, emails or other places where digital information remains over the long-terms.
4. Use Clear and Concise Approach
The clear and concise writing is a simple way to succeed in communicate and keep your audience’s attention. So, it is necessary to use short sentences and avoid jargon and complicated words or phrases in your content. The more users can understand the information, the more they will use your product or services independently.
In this tech-savvy era, everybody doesn’t have too much time to read long emails and try to discover what you want. You have to just provide the core information that your audience are most likely to require and ensure. And for that, you need to keep your reader's viewpoint in mind, and meet their needs. With such tactics, you can strengthen your writing, endorse reader confidence in what you write and build your reputation as well.
5. Update Website's Old Content to Attract More Audience
While new content work, the old material is hastily forgotten. But, if you want to enhance your local marketing strategy; I advise you put old great content up front and center, ensuring that users who missed your important blog post the first time around get a probability to see it in second round. It could be more better to reuse your content instead of giving up on long forgotten content.
The fact is that, it is so simple to recognize the value of reusing old content. With such tactic, you can get more traffic among less content. It’s really win-win. Put it into action now!
6. Take E-Commerce Seriously
In 2015, it was observed that significant growth in e-commerce dimensions and digital marketers are still gradually taking responsibility for e-commerce. As an e-commerce store owner, you might have to face some barriers in building-up trust among your customers.
I can understand everyone want to have good reputation. To build it, you just have to add up good quality products, some reliability and kindness.
E-Commerce comes with great opportunities of engagement, marketing automation lets you to get the most out of them. Your investment in right automation tools will pay dividends hastily and for a long time. Hence, you have to strategically cross-sell and up-sell in place of the standard confirmation emails to enhance your local marketing strategy and sales volumes.
7. Integrate Your Targeting Data
Do you know each online action creates data? Whether it is your online interaction, email signup, survey question or social gathering, you can learn more and more about your targeted audience and cause customized online experiences that can empower your bottom line.
As you combine your targeting digital data under one umbrella, you can easily embrace new marketing trends and drive stronger strategies. Remember, data-driven marketing always make sense. When you try this tactic, you will get deep audience insights to make your direct buys far more valuable.
It is 2016, make assure you keep things simple to be customer focused in this digital world. Hope, these tactics may help you to save time and efforts in simplifying your marketing strategy and getting dramatic results in long term. If you don’t want to work hard, just evaluate your business and consult with an experienced online marketing agency to make a strategy for your local search marketing campaign.