What does the profile picture you choose for your LinkedIn profile really say about you? Does it even matter?
The answer is a resounding yes! Almost half of all B2B buyers on the professional social networking site will browse your profile. What’s more, studies have shown that is takes just a tenth of a second for people create an impression based on your photo.
Just a tenth of a second. That’s hardly anything. How do you win someone over in under 60 seconds?
The good news is that enough research has been done about profile photos and the type that make the biggest and best first impressions.
Your LinkedIn profile picture is a critically important part of your LinkedIn presence. It can show off your professionalism and maturity level and in just that tenth of a second, people will form opinions, conclusions, and assumptions based on how you look in your picture.
While the way you look should not have any bearing on your eligibility for a position or people wanting to do business with you, more often than not, it does. Often, and especially in today’s world of social media and online networking, your first point of contact with anyone is your profile picture.
"A complete LinkedIn profile speaks volumes about your professionalism. The same goes for a professional picture which shows that you “get” the importance of brand, which is essential to any company and any role."
-James Cann, Author and Serial Entrepreneur
In this article, we will look how to snap the perfect picture, and look at examples of exceptional photos and not-so-good ones, too.
Let’s start with the basics – a quick list of elements that need to be present in your profile picture. We will expand on these in the next section.
"Some people won’t read a word on your profile unless you have an attractive picture."
- Neil Patel
The two examples above are outstanding, and while you may not be the U.S. President or the chairman of Coke, you can still post the perfect LinkedIn profile picture with these 13 top tips.
We’re not kidding about this one! Seriously, have you ever first seen someone’s LinkedIn picture, or any other social media profile picture for that matter, and then met them in person only to be taken aback by how different they look? If so, it may just leave you questioning their credibility.
With this in mind, make sure your LinkedIn profile photo is no older than 12 months and reflects how you look on a daily basis, including your makeup, hair, and glasses, if you wear any.
Need help completing your profile? Check out our step-by-step blog here.
We mentioned this earlier on in the article. Don’t be that guy who has a picture of himself on top of some distant mountain peak. Sure, it looks awesome, but people can’t see your face properly.
Instead, crop the picture from just above your shoulders to just above your head, allowing your face to fill the frame and show off your warm and friendly smile.
We’re all about perfection for your profile pic, and part of that is being able to smile with your eyes. Again, this help you to come across as warm and friendly to people viewing your profile. You don’t need a ginormous, goofy grin, but don’t look too serious, either. You want to aim for approachability so that people (especially potential business partners and leads or customers) imagine having a pleasant conversation when they meet you.
For your picture, wear clothes that match the dressiness in your daily work life. Avoid being over or underdressed and keep in mind that solid colors usually work best on camera.
Once you have put all that effort into your expression and clothing, don’t let a single thing distract from your pleasant face. Keep your background clean and simple so that you truly are the focal point of your profile picture.
Did you know that a closed mouth smile risks making you look only half as likeable as someone with an open mouth smile? According to research, laughing while you smile for your photo can significantly increase your likeability.
If you are not entirely comfortable with smiling on command for a photo, spend a couple of minutes in front of a mirror practicing before snapping a photo. This will help you appear friendlier, healthier, happier, and more relaxed.
A slight squint can increase the perception of influence and competence – which is exactly what you want to exude in your LinkedIn profile picture. The idea behind this is that wide eyes make you look uncertain and a little vulnerable, but slightly narrowed eyes make you look more confident and comfortable.
An outline of your jaw, in the form of a shadow line that runs all the way around, can increase likeability and influence.
Several studies have shown that the more people make the effort to look at one another, the more they will like each other. The same goes when looking at a picture of someone. People whose eyes are obstructed by hair, sunglasses, a shadow, or a glare in their profile picture seem to receive lower ratings and profile views compared to those who make eye contact with the camera for their photo.
Close-ups of just your face can bring your likeability score down, but a full body photo can negatively impact your influence or competence.
Dark photos or those with high color saturation are best left to Instagram. Also, try to avoid taking a picture where there are overhead light sources or direct sunlight. Instead, position yourself in front of a soft light that is filtering through a window, or pose in a lamp-lit room for a warm glow. That is, of course, if you are not having your photograph professionally shot.
While there are colors that make us feel calm, and those that induce anxiety, there are also those that sell.
According to studies, that tenth of a second that it takes for people to form an opinion about you is as much as 90% based on the color of your photo or its background.
We must make quick mention of your LinkedIn cover photo, since it should complement your profile picture. Incorporate imagery that reflects the field you work in (like Obama’s White House cover photo above). You don’t need to deck yourself out in company-branded clothing, but you can incorporate your business’s branding within your cover photo.
Now that you know what to do in order to create a “get-me-noticed” LinkedIn profile picture, let us take a look at what not to do so that you can avoid creating a negative impression with people who view your profile.
Before you even shoot your profile pic, there are a few specs to keep in mind. If your photo file is too big, the site will reject it. If it is too small, you will look like a blurry mess.
Here are our top tips to getting it right:
Now, you are ready to upload your sensational profile picture and choose its visibility settings.
To upload your profile picture from your mobile or desktop device:
To adjust the visibility of your profile picture:
You have the choice of setting your photo visibility to:
If you would like to change the visibility of your profile picture, you can:
With more than 4 million businesses registered on LinkedIn, you do not want your profile to get lost or glazed over. Your LinkedIn profile picture, when done correctly, may actually become a very important aspect of your brand, business, and career.
If you need help with your LinkedIn profile, talk to our experts at GlobalYogi Labs today.