Digital Marketing is one of the IT sectors that changes constantly. In order to stay updated with the changes, it is necessary for agencies to remain aware about what is coming ahead and what new things will take place in the digital marketing world.
Every digital marketer will find ways through which he can stay ahead in the competition because this cutting edge technology keeps on evolving constantly. Hence, one of the trends is to stay up to date with the industry trends and remain aware about the hip and happenings of the market.
We always love to be a part of changes and hence we are here to share with you the changes that will take place in the digital marketing world.
So, let’s begin and see what changes 2016 have to offer in the digital marketing sector :
Cross Device will become important
2016 will be the year where most of the consumers will be known through their affiliated devices. This means consumers will be tracked by the devices they use i.e. mobile, tablet, desktop, laptop etc.
Digital marketers need to track their consumers and this can be done through their devices. Some of them are familiar with the devices that are used to log in to Facebook and Google account.
For instance; if you are using laptop for Facebook then Facebook will have more visibility on laptop than any other device. In 2016, most of the websites will have cross device login functionality as this will increase the visibility thus boosting the ad targeting.
Further, this cross device tracking will also improve the ability to guess when the users will move to another device and when all devices will be connected together. To make all the assumptions accurate such cross device login feature becomes more effective.
Native Ad Formats will be in demand
Recently, we can see that native advertising is in demand. Such ad formats will be more in demand in 2016 because it is the only form of advertising that looks organic.
This means an advertisement does look like an ad. It seems to be a simple explanation of the product just like a simple post. However, Sponsored tags are the ones that make these ad formats different from normal posts.
Native Ad formats will be seen more in 2016 as most of the websites will start implementing the same and most of the online marketers will start using this to target customers. So, consider native advertising as an important part of online marketing as this will make you more popular.
One to One marketing Concept will get expanded
What is one to one marketing? Is this concept new to you? This means a specific message is to be sent to the specific audience via dynamic advertising messages.
In simple language we can say that advertisements will directly address the wants, needs as well as buyer history of every single customer and this will get improved and will become automated.
Today, most of the organizations use CRM and other such automation softwares to keep a track of their customers. This helps to know their customer behaviour. However now in 2016, there will be more opportunities to get such data.
Further, this data will be used widely and will completely be automated. Systems will have better ways to reach their consumers.
Automation will be necessary
In the digital marketing world, today we find certain things that are to be done manually. Now, in 2016, automated ads will be sold at an increasingly higher rate.
At present, such ads occupy 25% of the market. But now, these will be purchased from a real time bidding platform which allows advertisers to place the bid only when the customers meet their desired criteria.
2016 will see growth in the popularity of automated ads. Direct digital ads can also be bought as advertisers always ask for maximum efficiency and excellent performance from their marketing budgets.
This expansion will be seen in both native advertising as well as television industry in 2016.
Accuracy will be achieved by Advertisers
Technology will improve to a greater extent in 2016. Hence, there’s a need to recognize the path which will lead to conversions as well as efficient allocation of budgets.
Advertisers will have means to identify the same user on several devices and then this data can be used to develop accurate attribution models which take all devices into consideration.
Business owners are always in search of a bottom line so that more money can be invested into digital advertising. At times, certain devices don’t provide desired results. There might be several reasons for the same; either the device is not used by the user or it is in the middle step of the funnel.
One cross device attribution is then finally realized and then multi touch becomes the condition for experienced advertisers.
Hope this blog has successfully described the digital marketing trends of 2016. These will be useful to every digital marketer. For more such latest news and updated; stay tuned with Global Yogi; a well-known Digital Marketing company in Melbourne.