As the technologies are highly developed, new digital marketing platforms have emerged, touchpoints proliferate has influenced everywhere and consumer behavior has changed, the purchase funnel has become more complicated. It is hard to be open to this change and evolution; know who your audience is, how you can reach the modern consumers, convince and win their heart and minds. When you succeed in doing that in a proper way, you can sustain business growth and stay ahead in the evolving digital landscape.
Fortunately, there is a wealth of information that demonstrates how to get started on the path to success. In this blog, we will shine a spotlight on some best practices for brands to build a more engaged and passionate community.
It all starts by knowing your online community, their mindset, their needs, channels used and content needed which will help you reach them at every touch point. Here the analytics data and webmaster tools can be best weapons to know how your online audience finds your website and how they engage with the website. With social graph data and social listening tools, you can easily know your audience’s interests, behaviors and awareness of your business and products. Moreover, customer surveys can be conducted to collect demographic and psychographic data and ask particular questions about their requirements and behaviors. The more importance you give to your community, the greater will be the increase in the number of followers.
Once you learned who is your online community and what make them click, you have to recognize the various social platforms where customers often go. Each platform gives a unique reason to join. If you want to be active on social media, you will need to post and share quality and relevant content including blog, brand message, comments, thoughts, etc. In this way, you can repeatedly drive more communities to your business and retain them along.
Within every community, you can find an active and passionate group who centralize your brand’s engagement on Facebook, Twitter, Pinterest, Tumblr and more. There are many brand advocates; you just need to figure out who they are and what you can do through an amazing customer experience. Once you find your brand advocates, you can empower them to promote your brand and let them be authentic voices of your brand. Sometimes they post blogs, images explaining their love for your brand, and sometimes they advocate for your company in person-to-person conversations online.
There are many ways you can determine your community and enhance your brand's social impact on a consistent basis. Almost all of the social platforms now have native monetization program to set off social activities. As a marketer, you have to assure your paid media activities and support your social media activities to give them higher share of voice within your online community. It can be an effective way to acquire new followers.
In this ever-changing world, while some people are interested in your products and some focus on building communities, we hope these pathways will definitely help you get the eyeballs of your audience onto your brand and keep them there. Brands that deliver excellent experiences of their services and products - and generate an emotional experience of ownership—will definitely win at the point of purchase.
After all, your online community is keen to live their passion in the digital world, they can be a powerful audience, and ally for your brand if you effectively win over consumers’ hearts and minds. No matter what type of business you have; your smart digital marketing approach will bring effective customer experience and more sophisticated product framing which will make you the next rising brand.