Ready to save your time and improve your marketing efforts? Let’s dive in to discover 7 worthwhile social media automation ways that you can use to put your marketing efforts on autopilot!
Before delving deeper into the techniques for automating your social media efforts, let me warm you some basics relating to it. The genius of social media automation is that it sets aside you to put some tasks on autopilot while doing a little less action. It's essential for small businesses to get a grip in the world of social media, where you get a place to drive engagement, traffic and even sales for your business. It might suck hours of your time and efforts - if you allow it. But, social media automation works entirely well.
Now we understand the basics, let's go on seven techniques that you can try to win the social media game:
Having a presence on all big networks like Google+, Facebook, Twitter, Pinterest, etc. and effective social media management tools is essential in these days for any kind of business. But, to juggle multiple social accounts, you need smart automation software or apps, such as Buffer, HubSpot, Hootsuite, IFTTT, Social Oomph, Tweet Desk, Tweepi, Zapier Social Flow and Sprout Social. These tools have unique features that basically help you schedule your social media posts in advance, as well manage your accounts when somebody mentions your brand or leaves a comment on your update.So, try any tools to stay up-to-date with your social media while on the go. This is the smart way to automate social media.
The most popular social media management tool, like HootSuite, can be most helpful in saving your most valuable time. Marketers can use it as a social media dashboard and monitoring platform. Buffer and IFTTT gives you the ability to schedule and post your content on your social media dashboard. These tools make it easy to connect your systems and websites in just one place. For example, when you use Zapier tools, it will create a "zap" that posts new WordPress posts automatically on your Facebook page.
Now, you do not need to work hard on blog posting and creating effective infographics for social media networks like Twitter and Facebook. There are a handful of plug-ins designed to share your blogs directly to social platforms.You can also make your blog content and social media updates in advance with a content planning tool like Trello and Co Schedule. This is the best way to plan your marketing, and save your valuable time. With these handy tools, you can manage your editorial calendar with social media channels. But, you do need to consider not all contents will work on all social media platforms. Pay more attention on channels that your fans visit the most. Try out any tools and then automate it.
Recycling evergreen and timely content can be a big time saver in your marketing strategy. When you post content that has value beyond the date you post, your business will get the opportunity to reach more and more audience. Through your archives, or a WordPress plug-in like Revive Old Posts, you can simplify the recycling process and automatically recycle your top posts on already scheduled time.
Sharing contents multiple times on social media is helpful to spread your message globally, so you can make the most of your content on social media. With Twitter, you can tweet 3 times per day. You can increase your chances to get noticed by abundant audiences from all over the world, although you share the same contents. That means when you tweet, you will get some more follower online. Therefore, you toned to go online and search for the best content, and schedule them for next months.
Curate content is the easy way for social media automation, but it's difficult to execute. It requires strategic thinking, dedication, and a most valuable resource which is time. Many people believe that social media is just about sharing your created content. But, you can also share other people’s content. Thanks to content curation that will extend the life of your existing content, and let you add comments and aggregate other people’s content.For example, social media management tools, like Hootsuite, provide you options to find keywords based content. While, another tool ‘Buffer’ can help you create a posting schedule based on updates within your network.
Whenever you market through social media, or you have some down time, you need to stay focused on completing one task instead of being overwhelming. And remember that automation never can be a replacement for genuine social media interaction, but it can good for it. You can leave comments, share update or refresh your profile to remain engaged on a consistent basis. There is no need to do this every 30 minutes, but make an effort to search every day to add human touch to your social media accounts, and make it more real. This builds your audience trust, with their trust you can create a more powerful professional impact on the web.
Hopefully, the above ways can be efficient for your social media automation success. With successful automation, you can get more engaged followers. Most importantly, it could be the missing connection in your small business marketing strategy. While it might be efficient to automate it all, you will find that being part of the social media marketing will pay dividends in the long run.